When you are looking for a commercial, industrial, architectural or product photographer you will soon discover that there are a lot to select from, commissioning an inexperienced photographer could end up costing you money!
The guidelines below will hopefully help you to ask the right questions and make an informed choice of photographer.
Some photographers may choose to exercise their statutory legal rights as the ‘author’ of an image to impose what is called an ‘image use licence’. This can legally restrict where, in what form, and for how long images can be used by clients. Further fees may then apply if you wish to continue using the images, in addition to the original settled invoice. It is important to clarify these copyright issues before you commission any photographer.
It is also important to be assured that images commissioned by you, are not re-sold to competitors without your knowledge and permission, and that any commercially sensitive images remain confidential.
Regardless of what you pay for something, if you end up not being happy to use it, it was expensive!
Your image is your future: trust it to a true professional!
Bernard O’Sullivan ABIPP
commercial photographers covering all the major centres of the North West
and Midlands including, Manchester, Buxton, Liverpool, Sheffield,
Chesterfield, Nottingham, Bolton, Doncaster, Derby, and UK wide.